Privacy Policy

This Privacy Policy (“Policy”) describes how Pocus Inc. (“Pocus,” “we,” “our,” “us”) collects, uses, and discloses certain personal information obtained through our website (“Site”), available at https://www.pocus.com/, as well as through our Customer Platform (“Platform”). By visiting our Site, Platform, and/or using the features made available to you through the Site or Platform (collectively, the “Services”), you are agreeing to the terms of this Policy.

This Policy applies only to information collected through the Services and does not apply to data we collect in other contexts.

What Information We Collect and Maintain About You

We collect information from you directly when you provide it to us through the Services. We may also automatically collect certain information about you and your computer, smartphone, or other device when you use, access, or interact with our Services, as well as through third parties as part of offering you our Services.

Customer Accounts. If you are a Customer and create an account with us, we may collect the following categories of information about you:

• Full name
• Contact information (such as phone number and email address)
• Business information (such as business name, address, and job title)
• Information related to your business goals (such as information about how you wish to use the Platform)

As part of our Platform, we also integrate your database information from third party data collectors, such as Snowflake and BigQuery, and Customer Relationship Management companies (“CRMs”), such as Salesforce and Hubspot. We will collect any information you authorize us to collect through those third parties, including any personal information related to you, your employees, and your customers.

Other personal information collected through the Site. You can visit the Site without submitting any information that we can use to identify you personally. However, if you use certain features on the Site, you will be required to provide personal information. For example, if you join our waitlist, we will collect your name, company information, and company email address. Additionally, if you submit a job application through the Site, we will collect your name, email address, and LinkedIn profile information. The Site does not transfer Google user data to third parties for reasons other than providing or improving the Site's functionality.

Server logs. Server logs automatically record information and details about your online interactions with us. For example, server logs may record information about your visit to our Sites on a particular time and day and collect information such as your device ID or IP address.

Cookies. We also use cookies on the Site. Cookies are small files that are stored on your mobile device through the Site. A cookie allows the Sites to recognize whether you have visited before and may store user preferences and other information. For example, cookies can be used to collect or store information about your use of the Site during your current session and over time (including the pages you view and the files you download), your device’s operating system, your device ID, IP address, and your general geographic location. Cookies and similar technologies may be used by our online data partners or vendors to associate these activities with other personal information they or others have about you, including by association with your email or home address. We may then send communications and marketing to these email or home addresses. You may opt out of receiving this advertising by visiting https://app.retention.com/optout

Pixel tags. A pixel tag (also known as a web beacon, clear GIF, pixel, or tag) is an image or a small string of code that may be placed in an advertisement or email. It allows companies to set or read cookies or transfer information to their servers when you load a webpage or interact with online content. For example, we or service providers may use pixel tags to determine whether you have interacted with a specific part of our Services, viewed a particular advertisement, or opened a specific email.

SDKs and mobile advertising IDs. Our Services may include third-party software development kits (“SDKs”) that allow us and our service providers to collect information about your activity. In addition, some mobile devices come with a resettable advertising ID (such as Apple’s IDFA and Google’s Advertising ID) that, like cookies and pixel tags, allow us and our service providers to identify your mobile device over time for advertising purposes.

Third-party plugins. Our Site may include plugins from other companies, including social media companies (e.g., the Facebook “Like” button). These plugins may collect information, such as information about the pages you visit, and share it with the company that created the plugin even if you do not click on the plugin. These third-party plugins are governed by the privacy policies and terms of the companies that created them.

Third-party online tracking and behavioral advertising. We also may partner with certain third parties to collect, analyze, and use some of the personal and other information described in this section. For example, we may allow third parties to set cookies or use web beacons on the Site or in email communications from us. This information may be used for a variety of purposes, including online interest-based advertising, as discussed below (see the section entitled “With whom we share your information”).

Aggregated and de-identified information. From time to time, Pocus may also collect and share aggregated or de-identified information about Site users, such as by publishing a report on trends in the usage of the Site. Such aggregated information will not identify you personally.

How We Use and Process Your Information

We use the information that we collect for a variety of purposes. Our legal bases for processing your personal information are: 1) our legitimate interest in running and maintaining our business; 2) performance and fulfillment of our contracts; 3) your consent; and 4) compliance with our legal obligations. In many instances, more than one of these legal bases apply to the processing of your personal information.

The purposes for which we use your information include to: 

• Provide you with our Services;
• Respond to your questions or requests concerning the Services;
• Fulfill the terms of any agreement you have with us;
• Fulfill your requests for our Services or otherwise complete a transaction that you initiate;
• Send you information about our Services and other topics that are likely to be of interest to you, including newsletters, updates, or other communications, including promotional emails;
• Improve our artificial intelligence and machine learning;
• Deliver confirmations, account information, notifications, and similar operational communications;
• Improve your user experience and the quality of our products and Services;
  Comply with legal and/or regulatory requirements;
• Aggregate and deidentify information;
• Serve advertisements;
• Analyze how visitors use the Services and various Services features, including to count and recognize visitors to the Services;
• Create new products and Services; 
• and Manage our business.
  

Pocus may link information gathered through the Site with information that we collect in other contexts. But in that event, we will handle the combined information in a manner consistent with this Policy.

With Whom and Why We Share Your Information

We share your information with other parties for a variety of purposes, as described below.

Third-party service providers. Pocus uses other third-party service providers that perform services on our behalf, including web-hosting companies, mailing vendors, and analytics providers. These service providers may collect and/or use your information, including information that identifies you personally, to assist us in achieving the purposes discussed above.

We may share your information with other third parties when necessary to fulfill your requests for services; to complete a transaction that you initiate; to meet the terms of any agreement that you have with us or our partners; or to manage our business. Examples of third-party sharing necessary for our business purposes includes health care providers, therapists, financial planners, and charity- or research-based grant organizations.

Analytics. We partner with certain third parties to obtain the automatically collected information discussed above and to engage in analysis, auditing, research, and reporting. These third parties may use web logs or web beacons, and they may set and access cookies on your computer or other device. In particular, the Site uses Google Analytics to help collect and analyze certain information for the purposes discussed above. You may opt out of the use of cookies by Google Analytics here.

Interest-based advertising. The Site also enables third-party tracking mechanisms to collect information about you and your computing devices for use in online interest-based advertising.

For example, third parties may use the fact that you visited our Site to target online ads to you.

In addition, our third-party advertising networks might use information about your use of our Site to help target advertisements based on your online activity in general. For information about interest-based advertising practices, including privacy and confidentiality, visit the Network Advertising Initiative website or the Digital Advertising Alliance website.

The use of online tracking mechanisms by third parties is subject to those third parties’ own privacy policies, and not this Policy. If you prefer to prevent third parties from setting and accessing cookies on your computer or other device, you may set your browser to block cookies. Additionally, you may remove yourself from the targeted advertising of companies within the Network Advertising Initiative by opting out here, or of companies participating in the Digital Advertising Alliance by opting out here. Although our Site currently does not respond to “do not track” browser headers, you can limit tracking through these third-party programs and by taking the other steps discussed above.

Legal purposes. We also may use or share your information with third parties when we believe, in our sole discretion, that doing so is necessary:

• To comply with applicable law or a court order, subpoena, or other legal process;
  
• To investigate, prevent, or take action regarding illegal activities, suspected fraud, violations of our terms and conditions, or situations involving threats to our property orthe property or physical safety of any person or third party;
• To establish, protect, or exercise our legal rights or defend against legal claims; or
• To facilitate the financing, securitization, insuring, sale, assignment, bankruptcy, or other disposal of all or part of our business or assets.
  

Your Choices

‍If you want to learn more about the personal information that Pocus has about you, or you would like to update, change, or delete that information, please contact us by email at info@pocus.com.

You may opt out of receiving marketing emails from us by following the instructions in those emails or by emailing us at info@pocus.com.

If you are a resident of the EU, UK, California, or another jurisdiction with an applicable privacy law, you may have certain rights available to you. These rights may include:

• The right to be informed about our data collection practices;
• The right to access and rectify your data;
• The right to erase or delete your data;
• The right to data portability;
• The right to restrict and object to the processing of your data (including for direct marketing purposes);
• The right to opt out of the sale of your information;
• The right to opt-out of marketing emails and text messages;
• The right to limit our use of any automated decision-making processes;
• The right to lodge a complaint to your local data protection authority; and;
• The right to withdraw consent (to the extent applicable).

To exercise any of the rights listed above, please contact us via email at info@pocus.com. We will respond to your request as soon as reasonably possible but no longer than 30 days.

External Links

The Services may contain links to third-party websites. If you use these links, you will leave the Services. We have not reviewed these third-party sites and do not control and are not responsible for any of these sites, their content, or their privacy policy. Thus, we do not endorse or make any representations about them, or any information, software, or other products or materials found there, or any results that may be obtained from using them. If you decide to access any of the third-party sites listed on our website, you do so at your own risk.

Data Security

We employ physical, technical, and administrative procedures to safeguard the personal information we collect online. However, no website or platform is 100% secure, and we cannot ensure or warrant the security of any information you transmit to the Services or to us, and you transmit such information at your own risk.

Data Retention

We retain personal information about you necessary to fulfill the purpose for which that information was collected or as required or permitted by law. We do not retain personal information longer than is necessary for us to achieve the purposes for which we collected it. When we destroy your personal information, we do so in a way that prevents that information from being restored or reconstructed.

International Transfers

The information that we collect through or in connection with the Services is transferred to and processed in the United States for the purposes described above. Pocus also may subcontract the processing of your data to, or otherwise share your data with, affiliates or third parties in the United States or countries other than your country of residence. The data-protection laws in these countries may be different from, and less stringent than, those in your country of residence. By using the Services or by providing any personal or other information to us, you expressly consent to such transfer and processing.

Children

Content on this Services is directed at individuals over the age of 18 and is not directed at children under the age of 13. We do not knowingly collect personally identifiable information from children under the age of 13.

Changes to this Policy

Pocus may make changes to the Services in the future and as a consequence will need to revise this Policy to reflect those changes. Pocus will post all such changes on the Site, so you should review this page periodically. If we make a material change to the Policy, you will be provided with appropriate notice.

How to Contact Us

Should you have any questions or concerns about this Policy, you can contact us at info@pocus.com.