Pocus Product–LEd Sales Blog
GTM 5.0
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What is the antidote to the cold outbound, high volume model? Focusing on warm, hyper-relevant outbound instead.
Alexa Grabell
March 12, 2024
What are “signal-based playbooks” and how is this strategy shaping the GTM 5.0 era. What new processes, tools, and playbooks are emerging?
Alexa Grabell
January 30, 2024
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We did a reading to predict 5 trends for the GTM 5.0 era, plus how we stacked up for last years predictions.
Alexa Grabell
January 9, 2024
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We're entering a new era of GTM - Intent 2.0. So what does that mean for GTM leaders in 2024? How is Pocus building for this new future?
Alexa Grabell
December 12, 2023
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