AMA Recaps

We're sharing proven GTM strategies from some of the smartest leaders in the industry.

Alex shares the strategies and tactics that he used to build GTM motions from scratch, twice.

How does Saad create outbound that converts? With a 4-step signal layering strategy.

Learn how Angelica thinks about intent, signals, and marketing’s role in building pipeline.

How did Lisa take Intercom from purely PLG to a hybrid PLS motion? A 4-step strategy.

How did Megan "figure out how to double revenue in 3 months" at Ramp? It was all about experimentation.

Learn how Tessa's scaled and strategic CS org creates delight for Loom customers.

How the 'Athletic Nerd' sales profile shaped the early GTM organization at Airtable.

Namrata Ram, Head of Revenue Strategy and Operations shares her insights from building and scaling the RevOps organizations at Notion.

The how and the why behind Paperspace’s CS-driven Product-Led Sales motion. Insights from Ben Lamson, Director of Revenue.

Peter Ikladious, Co-Founder and Partner at Unlocking Growth shares RevOps challenges, best practices, the steps to launch a Product-Led Sales motion, and tips on PLS tactics.

By balancing the availability of meaningful data with the need for a non-overwhelming, deeply supportive system for revenue growth, revenue enablement helps ensure the PLS motion runs smoothly and effectively.

How Scribe migrated from a sales-led to product-led motion, and what that meant for sales incentives, pricing and packaging, feedback loops, and more.

During his eight years at Superhuman, Gaurav Vohra has led everything from growth to product, marketing, and analytics — and made huge strides in every single role. Read on for his take on PMF, onboarding, aha moments, and more.

Andrea Wang, Partner at General Catalyst (former Growth at Amplitude) on how to drive a product-led growth (PLG) motion from a product perspective, all while collaborating closely with sales, marketing, and the rest of the go-to-market function.

Discover HubSpot's go-to-market strategy, a Product-Led Sales motion powered by a combination of outbound and inbound channels to scale self-serve revenue.

Trends we observed after surveying +200 SaaS businesses to create the 2022 Product-Led Sales Benchmarks Report.

Get insight into the early days of sales at Hubspot and their pioneering work in building out a sales-assist motion.

Learn his 3 step framework to launch your community like a product.

Nick is President and go-to-market lead at Pitch, a collaborative platform that helps teams build beautiful presentations.

Andrew Capland is the founder of Delivering Value, where he provides coaching and advising services for PLG (that’s Product-Led Growth) companies.

Ben is the CRO at ngrok, which has become one of the most widely-used platforms for developing web hook integrations, building bots, running secure demos, testing on mobile devices, and more.

Eleanor shares the secrets behind Retool's go-to-market success.

As Head of Growth at Airtable, Lauryn Isford owns the Product-Led Sales pipeline development and handoff.

Meet Mathias, Head of RevOps at Unito and PLG revenue operations expert.

CEO & Co-Founder of Scratchpad shares his advice thinking strategy first, sales motion second.

When and how to grow your PLS team

MayC Huang (Growth Manager) and Robert Jones (Hybrid GTM Lead) tell us all about Asana's hybrid PLG and sales-led motions.

How to sell without "selling" to developers

The opportunities and challenges of moving from sales-led to product-led

Featuring Julie Beynon, Head of Analytics and Colin White, Head of Demand Gen at Clearbit.

Community-Led Growth expert and current Head of Community at Notion

Community builder, Web3 expert, investor, and founder of Not Boring

Sales compensation expert and CEO at QuotaPath

Former COO of Gainsight, current solo GP, and independent board director at dbt Labs

Appcues Director of Content and "Product-Led Onboarding" author

VP Revenue at Rewatch and former sales leader at Loom, Quip, and Box.

Usage-based pricing is all the rage, but is it right for you?

How does MongoDB 's sales team sell without "selling"?

Advice on everything from PQLs to sales compensation

How monday.com scaled ARR and went upmarket

Insights on product-led, human-led and everything in between

4 Product-Led Sales takeaways from David Apple, CRO at Zingtree

10 takeaways from Asana’s former Head of Business