Episode 33: Alex Kracov’s playbooks for scaling GTM at Lattice and Dock

Alex Kracov is the CEO & Co-Founder of Dock. Alex has been building Dock — a client-facing workspace for sales, onboarding, and renewals — for three years now and has customers like Loom, Nooks, and Logitech. Before Dock, Alex was the VP of Marketing at Lattice, where he started as the 3rd employee and ran the marketing team for 5 years. While at Lattice, Alex grew revenue from $0 to over $50m and turned the company into one of the leading HR software brands.