Turn past users into new pipeline
The best source of high-intent leads? Your former customers! Pocus tracks job switchers and proactively surfaces them to your team to take quick action.
Rep-managed Outbound
Get alerted when product champions switch jobs to reach out quickly. Get notified in your CRM, Slack, or Pocus Inbox.
Automated Outbound
Put your job switcher playbook on autopilot. Automate outreach to product champions, update the CRM with new contact details, and more.
Past product champions are 6x more likely to respond to outreach
Build pipeline with ease
Break into target accounts with a warm intro to your past product champions. Don't waste spend on expensive cold outbound tactics and fast-track the deal.
Strengthen active deals
Stay on top of changes with active deals. Monitor for departures in the buying committee or past champions joining as new team members.
Protect against churn risk
Key product champion or power user departures put accounts at risk. Alert your success teams to reach out quickly.
Just wanted to say I LOVE the job switchers playbook in Pocus. It’s incredible. Just booked a meeting with a job switcher lead today.
Zoe Meneghetti
Account Executive
Job Switchers has been great so far. We’ve been able to surface a ton of recent moves within our accounts proactively. Before Pocus we had to go digging for this data, now we get proactively alerted.
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Ben Davis
Head of Revenue
Getting started is easy
Connect your Salesforce or Hubspot CRM to give your sales team magical powers.
Connect CRM
Integrate directly with Salesforce or Hubspot
Define ICP
Zero in on your target personas (power users, champions, closed lost accounts, etc.)
Get Leads
Engage job switcher leads with personalized outreach
Go beyond tracking job changes
With Pocus, your reps get access to much more than the job switcher signal. Unlock a 360° view of customers and track any signal, from product usage to marketing engagement, in one place.
All signals in one place
Enjoy the benefits of a consolidated platform. Access your most important signals, like product usage, job switchers, and website visitors all in one place. Build any signal-based playbook to power your GTM.
3rd party enrichment
Know your customers like never before. Pocus provides out-of-the-box enrichment from a variety of providers to give you the latest data to build a full customer profile.
Report and optimize
Don't just take action, measure & improve playbooks. Pocus gives leadership insights into which signals convert, your best reps, and how you're tracking towards goals.
Trusted by the highest-performing GTM teams
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Playbooks
Enrich user and account profiles with an all-in-one data solution that covers dozens of 3rd party enrichment providers and Pocus’ custom AI scraping.
FAQs
Tell me more about how to get access to job switchers playbook and how it works in Pocus!
Any GTM team looking to track job switchers. As long as you have a CRM and at least 10K contacts, the job switcher signal can surface valuable leads from your past customers.
If you're already a Pocus customer or have interest in combining product usage data with job switcher data, we've got you covered. Bring together all of your intent signals in one place with Pocus.
As long as you have a basic CRM setup with the equivalent of leads, contacts, accounts, and opportunities there should be no issues with getting started. Start seeing insights about job switchers in under 1 week.
There are a number of playbooks you can run with the job switcher signal. The possibilities are endless and we're here to help you brainstorm.
Here's just a few:
1. Past product champion joins a target account
2. New buyer persona joined account
3. Closed lost account contact joins target account
See the magic for yourself
Watch how Pocus makes it easy to drive conversion, retention, and optimization.