Kyle Poyar, creator of the popular Growth Unhinged newsletter, explains why companies should move from traditional account-based marketing (ABM) to account-based everything (ABX), using all their data and teams together to reach the right people at the right companies.
Kyle Poyar is Operating Partner at OpenView, the expansion stage VC. He helps OpenView’s portfolio companies fuel growth and become market leaders.
In his past life, Kyle was a Director at Simon-Kucher & Partners, the leading consulting firm specializing in monetization. When he's not writing about growth for his Growth Unhinged Newsletter, you can find him playing tennis 🎾, cooking Mediterranean food 🍳, hiking 🥾, attempting to finish a Barry’s workout 💪, or hanging out in Boston.