A few months ago we launched AI Strategy in beta, generating robust account research and POVs in seconds instead of hours. Since launch, hundreds of reps have used AI Strategy to find unique insights about their accounts to power prospecting, meeting prep, and more.
Today, we’re excited to announce that AI Strategy is generally available and we’re launching a 14-day free trial so everyone can experience the magic.
This also marks an exciting evolution of the Pocus platform and how we’re building products to power the next generation of sellers. If you haven’t heard yet (ha), AI is changing how sellers do sales, drastically. The future of sales looks nothing like the past. AI can 10x sales reps, and we’re committed to ushering reps into this future with Pocus.
Continue reading to learn more about:
- The biggest challenges facing sales teams today
- Why custom AI purpose-built for sales is the future
- And an exclusive look at recently released and upcoming features, powered by Pocus AI
The sales performance gap
Working with industry leaders like Asana, Miro, Canva, and Monday.com revealed a clear pattern: Pocus power users consistently outperform their peers, generating 5x more pipeline and closing 3x more revenue. We've even seen low-performing SDRs rise to become top AEs using our platform.
Why? Top performers excel by investing time in strategic buyer relationships diving deep into internal data (CRM, call recordings, product usage) and external sources (10Ks, news, podcasts) to create unique, compelling pitches.
But only about 10% of reps achieve this - the rest lack either the training or time to be strategic with every account.
The solution isn't changing the reps - it's upgrading their toolkit to help everyone work like a top performer.
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It’s caused by what we call the “toggle tax” where reps are jumping between different tabs but never quite getting the full picture. Reps lack intelligent guidance on where to focus or how to win because their tools aren’t optimized for this.
- Contact databases only give reps people to reach out to without insights into why or what messaging might resonate.
- Legacy intent providers are good at giving you a top of funnel signal, but these data points aren’t telling a complete story (they are typically a black box) and miss the other 99% of accounts not showing “intent.”
- Sales engagement platforms don’t focus on prioritization or insights at all and are simply for execution of messaging.
- Revenue orchestration platforms offer a breadth of solutions like call recording, forecasting, and sales engagement but don’t go deep into prioritization, prospecting, or research.
Making sales more human with AI
In today’s noisy market where budgets are tight, every stage of your sales process – from first touch to close – requires showing unique value to each decision maker. It’s impossible to be strategic and human without spending the time to deeply understand your buyers’ needs.
This is where AI is uniquely positioned to help reps be more human.
Our philosophy on AI is that it should automate away the tasks not uniquely suited to humans. AI should 10x human talent by streamlining and automating tasks that are data-heavy, tedious, and don’t require creativity.
It's not about replacing human judgment – it's about giving reps an intelligent guidance system.
Introducing Pocus AI
AI purpose-built for sales to help them hit their number.
Today, I’m excited to share more about the engine powering our latest tools for sales. Pocus AI is a custom AI model purpose-built for sales teams. Pocus AI ingests your internal data and combines it with thousands of intent signals from across the internet to give tailored insights about every account and person in a rep’s book.
Pocus AI delivers insights (not just data points) to help your team prioritize the right prospects, do deep account research at scale, and take quick action on the right contacts.
There are 3 core workflows Pocus AI enhances for reps:
- Prioritize: Combine internal and external data to prioritize the best fit opportunities without digging for data across multiple tools.
- Research: Understand how to sell your product based on a prospects priorities to help with call prep, prospecting, and account planning. Don’t spend hours researching every account and person only for it to go stale as the deal cycle progresses or new insights emerge.
- Action: Find decision makers, understand why they will care about your product, and get their contact info without leaving Pocus. Take quick action in any of your favorite engagement tools.
Your sales reps favorite tool
We worked closely with customers and design partners to build our new AI products to fit sales reps workflows and truly solve as many of their most tedious daily jobs. Pocus AI helps reps across the funnel, whether it’s surfacing accounts showing intent, personalizing outbound based on insights, or building hypotheses for how to build value.
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Marren Collier is a BDR at Sourcegraph who uses Pocus AI to quickly research new accounts before beginning her outbound efforts.
“Pocus AI Strategy is actually one of the first steps I do when opening up a new focus account. It gives me specific examples on how Sourcegraph can help that I find extremely useful and include in my messaging for outreach.”
When outbounding, Channing Berry, Strategic Account Executive at Branch, uses Pocus AI to craft meaningful messaging that highlights his prospects’ top priorities. “AI Strategy’s messaging isn’t random. It’s not general. It’s information that’s relevant to your specific target. The biggest success has been in response rates because you validated that you can help, you understand their business and outcomes, and you understand what they’re looking for.”
Sean Tolbert, an Enterprise SDR at Canva no longer has to jump between multiple tabs to get the insights and research he needs before jumping on a call. “Pocus AI Strategy is so freaking cool. I love how logically it flows, it's exactly how I work and how I think. I can understand why Canva might be important for my prospect, as follow-up questions to dig deeper, and even find out which contacts care. It's making it easier to stay focused and not have to hop between a million tools.”
Further down the funnel, Victoria Burnett a Senior CSM at Monday.com uses Pocus AI to prep for Executive Business Reviews with customers. “I recently used it to prepare for a few executive business reviews and understand some of the strategic objectives for my clients. Using that information, I’m able to frame the goals that we want to work on around their top priorities in 2025.”
We’ve seen incredible adoption from reps who use Pocus several times a week if not daily to power their workflows. We’re seeing ~55% WAU/MAU which calculates the number of days in a month users are active. For reference Netflix has 58% and Amazon 65% WAU/MAU.
We think it’s important to share the metrics here to show just how much reps are already relying on Pocus daily and weekly. Not to brag, but in an effort to be transparent with sales leaders who might be reading and might be skeptical. With so much noise it’s tough for leaders to separate real operational tools from shiny new toys.
Customers like Claydan Krivan-Mutu, Head of GTM Enablement at Canva, see reps saving 10+ hours per week:
“Pocus has single-handedly reduced the time it takes to find key customer opportunities within our data. All the work that previously made prospecting so time-consuming has been condensed down into 30 seconds where reps just open up Pocus and go.”
Streamline prospecting & research in one tool
Our team has been thoughtfully shipping powerful features built on top of Pocus AI since our launch with customers and design partners earlier this year.
Here’s whats available for everyone in Pocus today and a peek at what’s coming very soon.
Account AND person-level insights
Get custom-generated insights for every account and person in your book of business so you can build a strong POV and write compelling outreach.
Ask AI
Ask AI is a chat interface that allows reps to interact with the Pocus AI model. Ask AI questions to go deeper on a specific strategic insights, generate messaging, or find specific contacts for outreach.
Prospector integration
Instead of jumping between LinkedIn Sales Navigator, enrichment providers, your CRM, and more to find the right contacts, Pocus AI connects the dots for you. Simply ask Pocus AI for suggestions like “find me the right decision makers.” Pocus AI pulls from your contacts or from our database of 14+ providers to find the right contacts and their details.
[Coming soon] Unique AI alerts
Up until now sales teams have been constrained by the data at their disposal, typically data that exists in your systems or within third party contact databases. With AI intent playbooks in Pocus, you’ll soon be able to alert your team to insights at scale like “c-suite mentioned AI initiatives recently” or “job posting mentioned database skills.” You’re only limited by your creativity.
Custom AI vs. off-the-shelf alternatives
When we looked at the market for AI tools, we saw a few problems we wanted to solve with Pocus AI.
#1 We saw more disjointed point solutions not less.
#2 A ton of general purpose generic models
We set out to build a consolidated solution that would solve for reps core workflows that is built on top of your internal data and fine-tuned to your business. Pocus AI is not just a generic LLM built on top of data available to everyone else. What sets Pocus AI apart? Let's break it down:
Deeply understands your business
Pocus AI doesn't just access external data – it learns from your organization's unique DNA by combining:
- Internal data (call recordings, CRM notes, sales enablement material)
- External intelligence (10Ks, podcasts, news articles, customer websites, contact databases, etc)
- Your ICP, value propositions, and anything else unique to your business
This means every insight is tailored to your book of business, your ICP, and your winning patterns.
Built with reps’ workflows in mind.
Pocus AI is deeply embedded in your reps' workflows so they can go from insight to action, fast:
- Access insights directly in your calendar to prep for a call
- Find the right contacts to engage based on insights surfaced
- Enroll contacts into email sequences, connect on LinkedIn, or update CRM with a click
Insights that never go stale
Sales moves fast, and your intelligence needs to keep up. Pocus AI continuously updates its knowledge base with fresh data and insights, meaning:
- Always current account insights
- Up-to-date stakeholder information
- Latest market movements and news
Bridge the gap between insights and action
With our database of over 250M profiles and 70M accounts, Pocus AI doesn't just give you contact information – it gives you context to go from insights to action.
- Pinpoint the right contacts based on insights
- Get contact data without leaving Pocus
- Take action in any downstream tools like email, LinkedIn, sales engagement tools, CRM and more
Get started
Ready to ditch the generic spray-and-pray tactics? You can try Pocus AI Strategy free for 14 days and become more consultative in seconds.
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