Sept 18: Kevin Baldacci | Asana
Curious how to build customer buy-in and drive product adoption? Kevin Baldacci is joining us to share his insights as Head of Solutions Product Marketing at Asana.
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Building customer buy-in and driving product adoption are two of the most important ways to drive growth in today's market. With over 15 years of product marketing experience, Kevin Baldacci has created a winning framework for GTM teams to accomplish these goals.
This season of the Pocus podcast is all about up-leveling your GTM skills 10x. Join us for our next conversation where Kevin will be answering all of your questions.
Here are the key topics we'll cover:
- Kevin's 11-year tenure at Salesforce and how it shaped his career path
- How marketing has changed with the rise of AI and where Kevin sees GTM x AI heading
- The framework Kevin uses to build product adoption with new tech like Asana AI
About Kevin
Kevin Baldacci is the Head of Solutions Product Marketing at Asana. Before joining Asana, Kevin spent over 11 years at Salesforce, most recently serving as Senior Director of Product Marketing, leading the Go-To-Market Product Marketing team for Salesforce's Marketing Cloud solutions. His earlier experience at Salesforce includes running global GTM strategies for the marketing automation tool Pardot.
Catch the recordings from past events.
Going Beyond the “Aha:” Product-Led Onboarding with Ramli John
Tune in to learn about Ramli John’s — Director of Content at Appcues — three-step onboarding formula that drives retention, his thoughts on who owns and who informs onboarding in a modern product-led company, how to deliver the best onboarding experience per customer segment, and how to convince your sales-led organization to adopt product-led onboarding. Plus much more!
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How your GTM motion impacts marketing strategy
In this episode of Unlocking Revenue, Pocus Head of Marketing, Sandy Mangat, chats with Emily Kramer — she's built and scaled the GTMs of well-known PLG and PLS brands like Asana and Carta, and now helps marketers with her newsletter, advising, and angel investment. Listen in for advice on: The GTM spectrum (from pure PLG to fully sales-led), hiring and org design to complement your GTM motion, marketing strategy for each motion (top-down, bottom-up, and hybrid).
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