GTM Strategies for Developers

Learn to build, test, and run winning developer GTM playbooks.

speakers

World-class problem solvers

Dev customer journey

Nailing the PLG customer journey is everything in developer tools GTM. Make it easy for users to onboard and layer in humans to help, not sell.

Dec

Ben Lamson

Head of Paperspace Revenue at DigitalOcean

Selling to devs

Why does freemium actually matter when selling to devs? How to think about ICPs, use cases, and pricing to guide your Product-Led Sales playbooks.

Dec

Sam Richard

Head of Growth at ngrok

Make data your friend, not foe

Data is your biggest advantage as a seller in dev GTM, learn how to ask for it, manipulate it, and use it to create compelling outreach for customers.

Dec

Aaron Geller

VP of Sales and Success at QuickNode

Beyond enrichment

Selling, marketing, building community all won’t matter if you have no clue who your users are! Learn the basics of enrichment for developer tool GTM and common pitfalls to avoid.

Dec

Francesca Krihely

Head of Marketing at Oso

Finale Webinar

Live

Join Sam Richard (ngrok), Matt Baker (LaunchDarkly), and Ben Lamson (DigitalOcean) to talk building a PLS motion for dev tools zero to one.

Dec

Panel discussion

10 am PST

FINALE LIVE WEBINAR

Building a PLS motion for dev GTM

Why is developer tools GTM such a challenge? Developers are notoriously skeptical of traditional sales tactics, making PLG table stakes for developer tools. So, how do you "sell" to users who don't want to be sold? In this webinar, we're bringing together experts in developer GTM from the sales, growth, and ops perspective.

Join GTM leaders from LaunchDarkly, Digital Ocean, and Ngrok for the concluding event of our dev GTM series.