October 2: Kyle Poyar | Growth Unhinged
Kyle Poyar, founder of Growth Unhinged, is joining us to share his framework for building a holistic account-based growth strategy.
Save your spot and add to your calendar
How do you generate growth in a crowded, noisy market?
Ditch the one-size-fits-all outreach and go ABX: account-based everything.
In this episode, growth expert Kyle Poyar is talking to us about how to make the shift to ABX. From the key ABX success metrics you need to track to how AI fits into your account-based strategy, we'll be unpacking it all.
Here's what's up for discussion:
- Kyle's experience starting and growing Growth Unhinged from 0 to 50k+ subscribers
- What you need to know about the new era of consultative selling and ABX
- The metrics your team needs to focus on to measure success
About Kyle
Kyle Poyar shares growth insights with over 50,000 readers in Growth Unhinged, his weekly Substack newsletter.
He’s a longtime VC operating partner where he helps portfolio companies fuel growth and become market leaders. He specializes in monetization, product-led growth (PLG) and SaaS metrics.
Catch the recordings from past events.
Diving into the 2022 PLS Benchmarks Report with Kyle Poyar
We partnered with Kyle and the folks at OpenView on our second annual Product-Led Sales Benchmarks survey. In this episode of Unlocking Revenue, Kyle and Alexa dissect the survey results. Kyle share his SaaS trend predictions for 2023. Listen in for insights on topics like: how customers are buying products, PQAs vs. PQLs, pros and cons of reverse trials, ICP definitions and lead scoring, PLS metrics you should be tracking, and more!
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